Everything about BCM310

With each passing week, new topics in regards of media issues are being brought up towards us in the class, some in which can be related to the daily lives we live in. Now, there should be one additional issue with BCM310, It is coming to an end! The daily BCM310 classes, the environment, the classroom, the smell, the environment all will be gone in the remaining 2 weeks of campus life. No amount of Money will be able to buy back the experience of this particular BCM310 class. However, being stuck with the same thing over and over again can be bad and is time to take the knowledge given by us during the enrolment period of BCM310 and be ready to apply it in the real world context as soon majority of us are going to graduate and find jobs in the working world.  For example, such as on the issue of Pinkwashing, some of us may be feature writers of magazine and may possibly look into the particular issue and write their own feature story about it, or even in regards of E-waste with the issue of people being underpaid and exposed to hazardous toxic substances during the manufacturing process of these electronical gadgets. Overall, the class of BCM310 was about curiosity as a whole in which I felt that it is that class is all about, learning about issues affecting our environment and thinking of way to help the environment in regards of particular issues. Additionally, mentioning of the focus of curiosity is the research part undertaken using the topic with a different focus on issue relating to the topic, making the research something we can like doing instead of being just an assignment. One of the benefits of this class I like and would believe is that opportunity to research something the student can like.  Overall, I would like to thank our lecturer Ms.Rohayu for her dedication in guiding us throughout the BCM310 class period especially in the assignments and tutorials.


The Hidden Costs of Media Use

Day by day, technology improvements bring comfort and convenience to us. Technology evidently as stated by Maxwell & Miller (2012) supposed to help improve the environmental situation in reducing the percentage of pollution instead of contributing further harm towards the environment. The hidden costs of media use refers towards the gadgets and equipment that are no longer being used and thrown away while making way for new gadgets and improve gadgets to come in towards the market. Producing these particular gadgets and tools such as mobile phones, computers, laptops, tabs and any other electronical gadget will contain toxic substances especially for the people whom are assembling these types of electronical gadgets are exposed towards this hazardous environment for example the manufacturing of batteries for laptops and phones will have lead and lithium (Maxwell & Miller 2012).

Generally there isn’t a specific place for consumers to dispose their used gadgets they no longer want to use, generally this discarded gadgets usually ends up as waste or more likely known as e-waste as mentioned by Maxwell & Miller (2012). China, Guiyu  faces among one of the issue in relation to E-waste whereby the lack of technology that disallows recycling of gadgets to take place in which normal people are disassembling the computers for their parts as a daily work leading them to be exposed to these potential toxic substances found within any of the electronical gadgets that endangers the health of these people whom strive to earn a living from collecting minor parts of the discarded e-waste (Lu 2008).

In short, companies manufacturing the electronical gadgets should in particular very least  provide means of place for consumers to dispose their unwanted gadgets, and coming up with means of awareness on educating consumers to learn how that they can recycle their unwanted gadgets as research has been done by U.S Environmental Protection Agency that by 2020, there will be enough disposed e-waste to cover up the entire island of Manhattan with at least of 3 feet deep of e-waste given if nothing is been done to counter the issue of e-waste disposal (Belli 2010). Technology given us comfort and convenience, the least we could do is to provide a cleaner environment not just for us but for the future generations to come.



Belli, B. 2010, “Go Go Gadget Recycling”, Earth Action Network, Inc, Westport, United States, Westport.  

Lu, R. 2008, “The problem of e-waste”, China Today, January 1, pp 40-43.

Maxwell, R. & Miller, T. 2012, “Greening the Media” Oxford University Press, pp 1-20

Words can hurt more than Being Cut by a Sharpen Knife Blade (Moderating The Conversation)

The emergence of internet has broadened up the social space for individuals to connect among one another.  Forums, Social networking sites, and blogs are places individuals can share individual opinions or rather express one personal thought in relation towards a particular topic. Often argued and being a debate, that the internet should practice restriction and regulation standards in preserving a harmony environment. However, the internet has always been a space in which the term ‘freedom’ actually takes place in comparison with the realistic society (Alex 2010). Living in a realistic society often have put people in a tremendous stress or pressure in preserving their words from being shot down by authorities that deemed oppose the government views or supporters of the pro-government organizations (Martin 2012). Words on the internet in particular can be very dangerous due to freedom of expression, in relation to a particular individual to perform an action such as suicide due to the pressure and abuse from respective users (Meredith 2012). Hence, cases such as Katie Webb from Birmingham, United Kingdom reported by Mirror press UK takes place due to the result of a non-moderated speech on the internet from cyber trolls and bullies (Aspinall 2012).

Hence, for the local news media that allows feedback to take place between their audience and organization can only do so by giving a platform for discussion mainly forums and comment sections beneath reported stories, but causing individuals to first practice anonymity by signing up as members with nicknames for their account such as being done by the ABC Online news centre (Martin 2012), done accordingly to protect users from being tracked down on the internet by strangers easily due to the usage of real names. This in a way is one small part of moderating the online conversation to protect the user anonymity on the internet disallowing any unwanted violent activity to take place out of the virtual space besides the internet. However, is just is not enough, depending on individuals may take it to the heart of negative comments over the internet especially if a particular news is in relation to the topic of politics that are sensitive with a vast variety of opinions from users leading often to heated exchange of words from comments one to another, but is hard for any authorities to take action for certain words used over the internet due to the instability of laws of the internet such as the sedition act because of the internet freedom.

In a nutshell, moderation needs to be done in allowing a preservation of harmony, and bringing justice for any discussions or sentences used whether it is online or reality by bringing in a judiciary democratic law if needed. People should be held accountable for words being used by them personally that causes misfortunes for others in a psychological manner, bringing them to a court if one has to for a fair judgement between both parties.


Alex, M.A. 2010, ‘Internet freedom’, Kybernetes, vol.39, no.7, pp 1097-1099.

Aspinall, A 2012, ‘Katie Webb: cyberbully agony of ‘suicide’ girl taunted about her clothes and hair on social networks’, Mirror, April 29.

Fiona, M 2012 ‘Vox Populi, Vox Dei: ABC online and the risks of dialogic interaction’, in Histories of Public Service Broadcasters on the Web, editors, N. Brugger and M.Burns. New York, Peter Lang. pp 177-192.

Matthews, M. 2012, ‘Words That Hurt’, Scholastic Inc, New York, United States, New York.

Media Stereotypes – The White Bread media

Throughout the history within the media context, portrayal or discrimination often takes place within a particular context (Dreher 2013). Especially in the mainstream media consume by the majority such as news television, newspapers, movies, advertisements and many more.  Depending on the angle of a particular story, whether is one’s own country media versus an opposing country, the story differs widely from perception of the consumers. Depending of the point of view, if one were to look it a 3rd person party instead of being favourable, news will often be neutral with the information being neither portraying either party as negative or positive in a point of view of antagonise and protagonist.

An example of being a neither 3rd person party view involves looking at the most sensitive issue in regards of the word ‘terrorist’ from a cultural point of aspect in relating the aspect of terrorism with Islam and Muslims (Malone 2008).  Often seen in movies such as ‘Iron Man 3’s the Mandarin’, ‘Jarhead’ and movies involving to save a country from particular national threats off the Arabic countries, these terrorists mostly are the Islamic Muslims whom are the antagonise or villains that pose threats to a country’s safety. Movies have been part of people’s entertainment for a very long time and many do enjoy the platform as a source of entertainment, often movies have their own set of stereotypes for being a villain whom should contain a certain characteristic and personality in portraying the definition of a villain or terrorist. Thus, people are often exposed towards the concept of Islam and Muslim in regards of terrorism over and over in particular from movies overtime from the emergence of the movie platform leading to people to cultivate that Islam is related to terrorism but in actual fact it isn’t (Maira 2009). Often expose over the repeated message of terrorist with Islam have given people to cultivate the believes that terrorist really is Islam but the fact is hard to be hindered away even if one believe that Islam is not about terrorism as the thought is already implanted and cultivated within the brain of a person due to repetition of messages through the media consumed by the audience, an example such as the Boston Bombing that happened recently made the U.S citizen to be very shaken up and implementing that the bomb was result of an act of terrorism even before any investigation has been done (Potter 1994).



Potter, W.J. 1994, “Cultivation theory and research: A methodological critique”, Journalism Monographs, no. 147, pp. 1-1.

Maira, S 2009, ‘”Good” and “bad” Muslim citizens: feminists, terrorists, and U. S. Orientalisms’ Politics of Embodiment, vol. 35, no.3, pp 631-656.

Malone, R 2008, ‘Media perpetuates stereotypes’, St. Louis Journalism Review, vol. 38, no. 303, pp. 4.

Dreher, T 2013, ‘White bread media’, in The Media and Communications in Australia eds. S Cunningham and S Turnbull, Allen and Unwin.

Digital Deprive from Impairment and Disability

From the 1990’s towards 2000’s technology of videos and music from cassettes and tapes, in short analogue data are moving towards the digital phase.  Everything is moving towards the digital format as it brings more convenience towards the users. The computer has generally evolve to be better over time by having better hardware and software towards the general users in particular, however even with day to day improved designs and technological aspects of the digital platform, accessibility for the disabled people are still hard to be obtained. Many debates has been brought upon with the inaccessibility towards the digital platform of the disabled people, even with the technology improvement to date has not found any means of making the platform accessible towards the disabled people (Goggin & Newell 2007).

Mainly the digital platform is not purely inaccessible towards the disabled person especially depending on the kind of disability faced by the particular person. Disability may range from unable to perform a particular action due to the result of impairment of the person such as sight, hearing, or loss of limbs that contribute towards disallowing the action to be performed. As a result, this could be one of the main issues since there are too many different disabilities for an organization to handle the problem of resolving the issue of inaccessibility towards the disabled because of the different varieties of disabilities in the world.  But there are means of approach in allowing technology to be more accessible towards the disabled people without doubt on major computers, an example would be voice recognition that fairly is among the new technologies as Apple Iphone has introduced SIRI and Samsung has their own Voice recognition technologies as well that have been incorporated in towards their devices that allows users to be able to access their devices in a different usual ways and most importantly for the disabled people that could have lost their limbs to be able easier access this technology (Metha, Amit & Theresa 2003).



Goggin, G & Newell, C 2007, ‘The business of digital disability’, The information Society: An International Journal, vol. 23, no. 3, 159 – 168.

Metha, Amit & Theresa, C 2003, ‘Voice recognition’, Journal of Thoracic Imaging, vol. 18, no.3, pp 178 – 182.


Internet Feudalism vs. Open Internet

Internet is the biggest copy machine ever built by mankind history (Campbell 1996), in which is a place closes to gaining limitless information for free in comparison towards other medias. Hence, with information being able to flow freely, users may be able to gain much benefit to search information in related towards their interest, however this also raises threat towards a designated party given if the information taken by the users are of bad intention such as for political views. Given information of the internet is limitless, credibility of the particular information will be the first issue such as information being shared on social networking sites, whether or not the information is crafted or actually being gained from a credible source. Hence, one of the major steps taken by the government of Malaysia was to control certain information on the internet as stated by Suffian (2009), to avoid issue towards the national security from misusing information over the internet users.

However, since the country’s media is being regulated and controlled by the ruling political party, the only way the oppositions to share their information was through the internet platform (Suffian 2009), as the arrival of internet has changed the way of many political landscape not just Malaysia but even in other countries. The internet platform offers digital activism to be participated by the netizens in discussing manners through available platforms such as social networks, forums and blogs in relation towards their respective political climate or even other type of topic categories in interest towards individual taste (Hirzalla et al 2011).  Hence is reasonable for the internet to have a feudal system, with a curator over the limitless information of flow of content, as the internet as stated is the largest ever copy machine, copyright issue become one of the main highlights with the arrival of Internet as people may resort towards plagiarism and piracy claiming others work for their own (Hayes 2002).

The Internet is a decentralized platform interconnecting one with another (Shelly 2008), hence there is no idea who are the people behind the screens of these devices. A feudal lord of the platform in regards of Admins, moderators or the owner should always have certain amount control on power in regards of a platform such as social networking sites, forums and blogs to act as curator over the platform information.


Hayes, D.L. 2002, ‘Internet copyright: Advanced copyright issues on the internet – part VIII’, Computer Law & Security Review, vol.18, no.1, pp 3 – 10.

Hirzalla et al 2011, ‘Internet use and political participation: reflections on the mobilisation / normalisation controversy’, The information Society, vol.27, pp 1 – 15.

KK Campbell 1996, ‘A question of copyright The Internet – where file can be copied and sent instantly and endlessly around the globe – has become the world’s largest photocopy machine. Should we be concerneda?’, THE STAR, Toronto, Ont., Canada.

Shelly, G.B., Cashman, T.J., Napier, H.A. & Judd, P.J. 2008, ‘Discovering the internet complete concepts and techniques, Shelly Cashman Series, 2nd Edn, pp 2-34.

Suffian, I. 2009, ‘Reflections of the 2008 Malaysian general election: role of the internet in political communications’, Merdeka Centre for Opinion Research, Kuala Lumpur, Malaysia.

University at Home?

Today, without a doubt technology has brought is wondrous change towards the way we communicate with each other.  Especially in relation towards education as everything starts to go digitalize or already has been digitalize for the students, teachers, lecturers and professor’s comfort. Hence, with the information and data all online debate has been sparked in the issue of students being in debt for enrolling into universities, paying huge lump sums of fees in getting a cert in their course of completion of the particular program (Schell 2009).

Without a doubt, offering online courses or classes gives rise towards convenience, cost effectiveness, and a wide integration of interactive features such as videos, pictures, quizzes, and many more but the question remains that since it brings so many benefits towards the students, how come it still raises debates with the general publics. The world wide web offers opportunity to work with the most wonderful media of our time and making each individual visionary thoughts becomes visible yet people are still against online education with the disband of physical universities (Miller 2010).  In agreement of Miller (2010) further elaboration upon the new media technology with online education versus traditional universities, is the point of ‘thinking’ in which thought to be one of the hardest, wayward, messy, reckless business in which can only be learnt through the natural point of human interaction rather than a piece of convergent device that information has already been available with a few taps and touches away. Look at the routinize routine of human everyday behaviour, waking up from the bed using the mobile device with its alarm clock functionality, during a meal instead of socializing with the people around but everyone is focused on their mobile device being busy with social networking, and now even to bring it towards the concept of online education the issue is that the lack of interaction between human to human will be lesser and lesser creating an enclosed environment with everyone in their own shell comfort.

The internet was not created by itself, but by people of off the internet world. The usage of internet education has been recognized that its mastery leads to systemic changes in content, not only in education but in society as a whole (Ovsiannikov & Monakhov 2007). Not discriminating the internet as being a discouraged platform for online education, instead of diminishing the physical aspect of universities, online education should be a supporting platform in conjunction with the particular university as it is the fastest platform for one to communicate with their peers in a distant location.


Miller, R 2010, ‘The Coming Apocalpyse’, Pedagogy Winter, vol.10, no.1, pp 143-151

Ovsiannikov, A & Monakhov, S 2007, ‘The social effectiveness of internet education’, Russian Education & Society, vol.49, no.3, pp 61-86.

Schell, E 2009, ‘Online education, contingent faculty and open source unionism’, In Toward a Global Autonomous University (eds) The Edu-factory collactive, Autonomedia New York, pp 114-118.